How to Use Twitter to Promote Your ICO
The Right Way to Promote Your ICO on Twitter
Twitter is one of the leading micro-blogging platforms there in the world. With a limit of 280 characters per tweet, is the best medium for sharing quick posts and sound bytes. Many popular celebrities, companies, and other influential personalities regularly interact on Twitter. It also possesses tremendous analytical capability as advertisers gain access to huge volumes of data in the form of tweets, retweets, number of views, interactions, and likes. By not using the power of Twitter, you are missing a great chance to generate more sales and quality leads for your business.
Understanding the Meaning of ICO Twitter Marketing
ICO Twitter marketing involves the use of Twitter by tweeting technical analysis about the market, the prediction for the growth in coins, announcing the date of your ICO, spreading general news, promoting bounty campaigns, and sharing other details of your coin, to the thriving crypto community Targeted advertisements can be placed according to the demography of your audience. You can pay only when your ad reaches the end goal in the form of a product being ordered from your platform or when a user clicks your website. They also employ two-factor authentication as a security measure to protect your accounts from hacking and phishing just like crypto exchanges and wallets. They also ensure real-time delivery of content by ensuring the fast circulation of information.
Types of ICO Twitter Marketing Services
- Celebrity endorsements — Hiring a celebrity for promoting your project helps in garnering a lot of attention quickly. The message must be shared in the form of a punchy dialogue and should be to the point for generating the maximum impact. It can also help in shooting up the price of your coin by a large amount. Third-party marketing groups can also be created for establishing automated accounts to discuss the offerings of your coin through attractive hashtags. You can also share promotional tweets about your coin.
- Pinned Tweets — It is an effective tool where particular tools will be highlighted to promote it more aggressively. You can get maximum exposure by sharing the latest update about your ICO project to your followers.
- Threads — A threads refers to a series of connected tweets by connecting multiple discussions together. It helps in strengthening the purpose of your whole message. It helps in building a sense of excitement in your community and also encourages them to read every tweet or post published by your firm on Twitter.
- Cross-channel marketing — By acting as a popular advertising platform for different kinds of industries, Twitter enables easy implementation of cross channel marketing by integrating with other social media platforms such as Facebook, Telegram, and Discord through cross-posting of your announcements.
Significance of Twitter Marketing for ICOs
- It helps in building your community from the ground up by giving exposure to a large audience. You can increase your brand awareness by directly connecting with your followers through real-time announcements and updates. You can segment your followers based on common interests or topics through a Twitter list.
- You can also hire influencers on Twitter who have a high amount of followers following their accounts and ensure better engagement for your project. It will help in meaningful communication through direct customer service interaction and responsive resolution by boosting your project’s transparency. It is a great way to start conversations and get a lot of people involved in your project. Your brand will stick out strong in the minds of your target audience if you cultivate a strong relationship and offer value to them.
- Since Twitter has issued a blanket ban on crypto advertising in March 2018 that covers all ICO’s, token sales, and cryptocurrency wallets prioritizing users’ safety, it is becoming increasingly tough to get your project noticed by potential customers, investors, and influencers. Hence, it requires well-planned and strategic marketing activities to ensure that your ICO is genuine and not a dubious one intended to commit fraud. Though Twitter lost a significant source of revenue owing to the ban, the repercussions of fraudulent activities were not worth taking a huge risk.
- The whitelisting option is another effective tool offered by Twitter to engage with people who are active on the platform and offering them content which they like. Most of the follow/unfollow tools have a whitelist option. Sync that to your Twitter list by activating that function.
Discovering How an ICO Twitter Marketing Strategy Will Support Your Project
- Since most of the regular users of Twitter open their accounts daily, the content will get easily consumed and shared ensuring higher traction for the firm’s project.
- It helps in sharing real-time updates about your project along with details of your goals achieved and the events conducted by the firm in the future.
- You can witness healthy growth by not dealing with spammy, fake, bot and inactive accounts. Create realistic action plans according to the interests of your coin by targeting the countries of your audience through the use of your hashtags.
- You can become a thought leader of your burgeoning industry by engaging with an active and interested audience.
- A positive ROI will be experienced if you get conversions which depend on the effectiveness and reach of your marketing campaign.
- Do not indulge in random user engagement and follow targetted people related to your brand, interest, hashtags, and countries.
- Twitter can also be used for sharing information about any changes to your token distribution strategy, updates in the whitepaper, reminding prospective investors about the deadline of your ICO, and warn users about ongoing scams.
The Process of Implementing an ICO Twitter Marketing Solution
Undertake daily engagement by interacting with people who suit your niche, brand, hashtags, and the countries that you are targetting. Establish a unique brand-specific strategy for increasing your web traffic by many notches which will fetch you more potential customers. Hire a dedicated social media manager to handle your Twitter account. Ensure 24x7 technical support in multiple languages for your customers to boost your retention rates. Do not share spammy and fake content at any cost and focus only on driving quality engagement.
The Benefits of ICO Twitter Marketing Services
- Higher conversion rates can be attained as the firm is targetting those users who are already heavily interested in the ICO project.
- There is no need to possess any technical expertise as more emphasis is on creating quality content and better engagement.
- The metrics related to your campaign can be checked by using Twitter analytics to boost your impact. A firm can learn the mistakes made in the implementation of its strategy and correct it in due course to avoid repetition.
- There are no geographical barriers or time barriers as a global audience can be reached without any restrictions on Twitter.
Why Choose Blockchain App Factory as Your ICO Twitter Marketing Consultant
We have an experienced social media team well-versed with dynamic market trends. Having successfully completed several projects beforehand, we will develop a well-rounded and flexible plan for your ICO. We will assist you from start to finish to gain the attention of prospective investors. We will encourage community participation in your project through massive awareness campaigns.
