The Critical Role Played by Crypto Influencer Marketing for ICO

Impact of Crypto Influencers on ICO Marketing

Crypto influencers act as an expert by communicating the benefits of the ICO project launched by blockchain innovators to mainstream investors. They cover different specialities and interests and their opinions have large-scale market consequences. Influencer marketing is expected to reach a whopping $15 billion by 2022.

They are highly respected individuals on platforms like YouTube, Twitter, Vimeo, TikTok, and Instagram. They also help in breaking down the complicated technical intricacies of an ICO to make it easy to understand for amateurs.

They are a viable alternative to traditional digital advertising as platforms like Facebook, Google, Twitter, and Reddit have restricted advertisements related to cryptocurrency and ICO’s.

Videos are the most common way by which influencers share their opinion on current events in the industry and upcoming projects to be launched in the crypto space to both loyal crypto enthusiasts and newcomers.

➼ They ensure that they are up to date with the latest market developments and crypto news by consuming the influencers’ content.
➼ They can take their trading decisions by taking into account useful investment tips shared by the influencers’.

Advantages of hiring a Crypto Influencer Marketing for ICO

* Investors trust an influencer blindly than a paid advertisement or a celebrity endorsement.
* They can engage a target audience through their promotional content without leaving anyone frustrated and contribute to a rise in organic community growth and token value.
* They can release content that is both informative and entertaining and contribute to the general discourse of the community.
* They build a solid reputation by generating organic interest.
* They tastefully expose a brand or product to the target audience by using their notable following within demography or a subculture.
* They can expand a brand’s reach by adjusting the information presented to their followers and creating the content themselves.
* They prevent frauds in KPI (Key Performance Indicators) and ensure that only real people click your link.

The most effective channels where Crypto Influencer marketing work

Twitter — The leading micro-blogging platform is the hub of casual conversations and idea-sharing for the big brands and celebrities. It is quite easy to communicate through tweets, mentions, and retweets.

YouTube — The world’s numero uno video sharing platform is used frequently by cryptocurrency enthusiasts around the globe. Some of the popular channels are BitBoy, Ivan on Tech, and CryptoBud. They discuss the prevailing crypto news and also review different blockchain projects. A highly targeted audience can be reached through YouTube.

The biggest challenges to Crypto Influencer Marketing

➼ The copy needs to be concise and on point — Since audiences are still not familiar with influencer marketing, the message shared should be organically sound. Influencers must be given complete freedom to promote the brand naturally.

➼ Some influencers can be difficult to work with — Since influencers are major social media personalities, they cannot answer every message that they receive. Whenever you are communicating with them directly, mention how your brand will provide value to their audience and why your target audience is aligned with your brand. It becomes difficult as there is a huge pool of potential influencers making it time-consuming for brands to choose their services.

➼ Comply with all the rules with 100% due diligence — The FTC (Federal and Trade Commission) of the USA has announced that they will look closely at influencer marketing to hold advertisers and companies accountable. Influencers have to disclose that the posts they are sharing are sponsored to avoid cases of deceptive advertising. However, it is really hard to tell if an endorsement of a product or a service is completely genuine. The FTC plans to levy financial penalties for undisclosed influencer marketing posts shared on social media. Misinformation is another trouble on the Internet.

How to initiate ICO MARKETING through crypto influencers

* Pick the best influencer suitable for the needs of your project after studying the specifics of local markets.
Give ample creative freedom to the selected influencer and ask him to communicate the message clearly for the target audience and certain benefits for new users.
* In case you are sharing content to multiple regions simultaneously, keep the different time zones in mind.
Analyze the results achieved and aim to improve the organic traffic over time. Calculate the click-through rate (CTR) and return on investment (ROI) regularly.
* The fewer content releases per month, the larger period should be analyzed.

The budget to spend on ICO Crypto Influencers Marketing

The popular budget range will be around $1000 to $10000 per year. Influencers generally work across all sizes at many different price points. It is best to pay for individual posts and campaigns than settle for a full-fledged package.

The right Influencers in the crypto space can be selected only by experimenting and testing. Influencers can play a role in reducing the understanding gap of cryptocurrency. They must act hyper-specific to drive sales, yet evolve as the audience grows to remain relevant. Brands can use influencers to get their message across a wider audience.

At Blockchain App Factory, we help you to stay ahead of your competitors by tying up with the leading Crypto influencer marketers by spreading your brand’s message far and wide leading to a huge demand for your tokens.

Originally published at https://steemit.com on November 4, 2020.